Luminex Brands
Luminex Brands · Business Discovery

Before we build anything, we map where the leads are actually leaking.

Two short forms replace three back-and-forth calls. Tell us about your business and your website needs once — we turn it into an audit, a roadmap, and a quotation.

7growth phases, one continuous system
~10 minper form
1proposal, tailored to your answers
The workflow

Seven phases, built to compound.

Each phase sets up the next — infrastructure before traffic, tracking before spend, automation only once the pipeline is proven. Click a phase to see what's inside it.

01
02
03
04
05
06
07

Activities

  • Conduct a comprehensive business discovery session.
  • Analyze company profile, products, services, competitors, and target audience.
  • Audit existing digital assets — website, social media, Google Business Profile, ad accounts.
  • Review NAP (Name, Address, Phone) consistency and local SEO factors.
  • Perform keyword research and market opportunity analysis.
  • Identify technical and structural issues causing lead leakage.
  • Define KPIs and business growth objectives.

Deliverables

  • Business Audit Report
  • Competitor Analysis
  • SEO & Technical Audit
  • Digital Growth Roadmap

Activities

If you already have a website
  • Perform website audit.
  • Improve UI/UX and conversion paths.
  • Optimize page speed and Core Web Vitals.
  • Implement technical SEO.
  • Configure security, hosting, backups, and maintenance.
  • Improve lead generation architecture.
If you don't have a website yet
  • Design a business-specific user journey.
  • Develop a responsive, SEO-ready website.
  • Configure hosting, domain, SSL, email, and security.
  • Integrate CRM-ready lead forms.
  • Implement analytics and conversion tracking.
  • Launch after QA testing.

Deliverables

  • Website Development or Optimization
  • SEO Foundation
  • Conversion-Optimized Landing Pages
  • Technical Infrastructure

Activities

  • Configure Google Tag Manager.
  • Configure Google Analytics.
  • Configure Google Search Console.
  • Configure Google Ads.
  • Configure Meta Business Manager.
  • Configure Meta Pixel and Conversions API (CAPI).
  • Configure event tracking.
  • Build Stage 1 audience segments.
  • Define geographic, language, demographic, and behavioral audiences.

Deliverables

  • Tracking Infrastructure
  • Audience Segmentation
  • Advertising Assets

Activities

  • Launch lead generation campaigns.
  • Launch sales campaigns.
  • Integrate WhatsApp, phone calls, lead forms, Messenger, and Instagram DMs.
  • Deploy Meta Conversions API optimization.
  • Implement offline conversion tracking.
  • Optimize campaign budgets and bidding.
  • Expand campaigns into target regions.

Deliverables

  • Multi-Channel Lead System
  • Qualified Lead Pipeline
  • Regional Expansion Strategy

Activities

  • Automate conversion tracking.
  • Build marketing automation workflows.
  • Optimize remarketing audiences.
  • Scale campaigns across additional regions.
  • Implement A/B testing.
  • Improve conversion rates using collected data.

Deliverables

  • Automated Marketing System
  • Regional Campaign Expansion
  • Conversion Optimization

Activities

  • Analyze marketing performance.
  • Evaluate lead quality.
  • Map the customer journey.
  • Design the sales pipeline.
  • Evaluate CRM solutions.
  • Build reporting dashboards.

Deliverables

  • Performance Reports
  • CRM Architecture
  • Sales Funnel Blueprint

Activities

  • Deploy CRM.
  • Automate lead capture.
  • Automate lead assignment.
  • Automate follow-ups.
  • Implement email and WhatsApp automation.
  • Integrate marketing platforms with CRM.
  • Create executive dashboards and KPI reporting.

Deliverables

  • Fully Automated CRM
  • Sales Pipeline Automation
  • Business Intelligence Dashboard
  • Continuous Growth Optimization
Form 1 of 2

Business discovery form

The bigger picture — your business, your goals, and your growth plan. Answer what you can.

Step 1 of 13 Business Information
Section 1

Business information

The basics — who we're talking to and how to reach you.

Section 2

Business overview

In your own words — this shapes the tone of everything we build.

Section 3

Project objectives

What should the website achieve? Select all that apply.

Section 4

Existing digital presence

Where do you already show up online?

Section 5

Website requirements

Which pages would you like included?

Section 6

Required features

Select any functionality you're likely to need.

Section 7

Branding & design

Helps us gauge how much design work is needed upfront.

Section 8

Content ownership

Who's providing each piece of content?

ItemClientOur team
Company profile
Service details
Product information
Images
Videos
Website content / copy
Section 9

Domain & hosting

What do you already own, and what do you need help with?

Section 10

Future business growth

Anything on the roadmap beyond the website?

Section 11

Digital marketing requirements

Interested in any of these once the site is live?

Section 12

Project information

Last few details before we send this off.

Final step

Review & send

Here's the report, compiled from your answers. Send it to our team, or download / copy it if your email app won't open automatically.

Compiled report

Fill in the form to generate your report…

Recipient: rijin@luminexbrands.com — "Send report by email" opens your email app with everything pre-filled. If the form is long, your email app may trim it; in that case download or copy the report and attach it instead.

Report ready.

Your email app should now be open with the report addressed to rijin@luminexbrands.com. If nothing opened, use Copy or Download above and attach it manually.

Form 2 of 2

Website requirement questionnaire

The specifics we use to scope your website and prepare a quotation — pages, features, content, and budget.

Step 1 of 13 Business Information
Section 1

Business information

So we know who this quotation is for.

Section 2

About your business

A short description helps us scope the site accurately.

Section 3

Website objectives

What's the primary purpose of your website?

Section 4

Target audience

Who the website needs to speak to.

Section 5

Website pages

Which pages would you like to include?

Section 6

Website features

Select the features you require.

Section 7

Design preferences

How much design direction do you already have?

Section 8

Content

What's ready, and what do you need help producing?

Section 9

Domain & hosting

What you already have in place.

Section 10

Search & marketing

Interested in any of these alongside the website?

Section 11

Future growth

Anything planned beyond launch?

Section 12

Project details

Last few details before we prepare your quotation.

Final step

Review & send

This is the report we use to prepare your quotation. Send it across, or download / copy it as backup.

Compiled report

Fill in the form to generate your report…

Recipient: rijin@luminexbrands.com — this report becomes the basis for your project scope and quotation.

Report ready.

Your email app should now be open with the report addressed to rijin@luminexbrands.com. If nothing opened, use Copy or Download above and attach it manually.